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Celebrating

70 Years

of Air-Cooled Commitment

EMPI History

Chapter Five:
Gormo and the C-Stripe

More than a simple decal-sticker kit for the VW Bug, but rather, a design element that has deep roots in Riverside history.
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Chapter Eight:
EMPI Tow Rigs

Most of you are familiar with the EMPI-sponsored drag cars of the era. But what about their tow rigs? How did the racers like Dean Lowry, Darrell Vittone, Lee Leighton and others get to the track and back?
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Chapter Nine:
Coming Soon

Stay tuned
COMING SOON

Meet Dean

EMPI has partnered with air-cooled legend Dean Kirsten to bring to life a captivating series of stories that celebrate the heritage, innovation, and enduring spirit of EMPI. Through Dean’s distinctive voice and deep-rooted connection to the air-cooled community, these tales go beyond history, weaving together real moments, legendary builds, and the people who helped shape the brand’s identity. Each story captures the passion, ingenuity, and hands-on craftsmanship that define EMPI, offering readers an inside look at the challenges, triumphs, and culture behind one of the most influential names in automotive performance.

Dean Kirsten

Dean Kirsten has a strong connection with the Volkswagen hobby. From first working on his older brother’s VW in 1968, to owning and building his first ’67 Bug and getting into the February 1975 issue of Hot VWs. His first contribution to the magazine world was in July 1975, and later went to work for Hot VWs from 1977 to 2015. During those 38 years, Dean has authored over a thousand stories, photographed hundreds of Volkswagens, and traveled worldwide covering the VW scene. Today, he restores old Volkswagens and has become more of a VW performance historian, doing research on the roots of our industry. He joins the EMPI team during its 70th Anniversary year.

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