A compelling series of stories brings the world of EMPI to life through the words of Dean Kirsten, blending history, innovation, and personality into engaging tales that capture the spirit of the brand. Each narrative offers a glimpse into the people, moments, and milestones that shaped EMPI, preserving its legacy while celebrating the passion and creativity that continue to drive it forward.

As EMPI celebrates 70 years of performance, passion, and heritage, we’re hitting the road and opening our doors to mark the milestone. From shows and gatherings to special events we’re proud to host, each stop is a celebration of the people, partnerships, and community that have powered EMPI forward for seven decades.

Every build has a story. With EMPI’s new community feature, enthusiasts can now share their own journeys—showcasing vehicles built with EMPI parts and the personal stories behind them. From first restorations to lifelong passions, this space celebrates why we build, how we started, and the classic Air-Cooled culture that connects us all.

Seventy years of performance deserves something special. To mark EMPI’s 70th anniversary, we’re releasing a limited series of promotional items and exclusive merchandise that celebrate our heritage, our community, and the legacy built over seven decades. Designed for enthusiasts and collectors alike, each piece is a tribute to where we’ve been and where we’re headed next.